Media
What CPG’s Must Learn From the Direct to Consumer Revolution
Share
The acronym “DTC” is best known as direct to consumer. But today, it also could stand for “death to CPGs.” Giant CPG brands with business models built on optimizing sell-through at retail are having market share taken from them. That market share is being taken by digitally native DTC brands that are attuned to changing consumer preferences.
Get Our Best Insights
Updates delivered straight to your inbox