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Julie Dunn
SVP, Marketing Science

Julie is a marketing professional with 25 years of agency experience across Strategy, Analytics, Account Management and Primary Research. She has a strong track record of using data and insights to drive meaningful business decisions that better connect brands with their customers, and impact the bottom line.

Throughout her career, Julie has been fortunate to partner with many high profile brands, including Delta Air Lines, AT&T, Nissan, General Motors, Brookdale Senior Living, American Express, Best Buy, Dunkin Donuts and many others. She’s known for her expertise in Direct Marketing and CRM, and takes pride in her ability to align innovations and ideas with business needs and impact.

Prior to joining the Empower team, Julie worked exclusively under the Publicis Groupe, spending 15 years with Digitas, 5 years with Epsilon, and 3 years with Hawkeye. Although not a true southerner, she’s lived in Atlanta, GA, for almost 20 years and considers it “home”.

Interview.
with Julie Dunn
You've spent your career on the agency side. What makes that so appealing to you?
From the time I was young, I always loved learning, growing and facing new challenges. I stumbled upon agency life a bit by accident, but I'm so thankful that I did since I can't imagine anything different. Over my career, I've had the opportunity to work with so many different industries and companies, and have partnered with such talented people to solve business challenges. I love that I've been able to move into new roles and get such a breadth of experience across Analytics, Primary Research, Account Management and Strategy. Every day can feel different, and that's exciting for me!
What project is at the top of your career highlight reel?
One of the clients I supported had an organizational goal to develop a 360 view of their customers, and invested in the right data, architecture, tools and insights to make this happen. My agency team was tasked with building a customer segmentation that they could use company-wide, and to realign their CRM efforts to be as connected and customer-centric as possible across all channels. It was a huge team effort, and not without its challenges, but the payoff was seeing the pieces come together and result in tangible improvements to customer sentiment and business results.
How can people tell you're not originally from Atlanta?
That's easy - in the rare times when we get snow in Atlanta, I'm one of the brave souls still on the road. I grew up just outside of Buffalo, NY, and I don't fear a few flakes! I also have a very hard time sounding natural when attempting to say the word "y'all".
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