CINCINNATI – (June 10, 2020) – The All In Together bracelet was born out of crisis and designed to be part of a solution. Largely inspired by the COVID-19 pandemic, All In Together bracelets are a stylish symbol designed to unite loved ones from any distance, reminding them that they are not alone. At five dollars apiece, 100% of net proceeds from sales and/or donations benefit organizations dedicated to providing COVID-19 relief. These include The Opportunity Fund, CDC Foundation and Feeding America. Consumers can decide which organization they want their purchase to benefit.
“All In Together bracelets bond us together when we’re apart,” said Mitch Dunn, SVP of Empower’s Brand Lab. “They’re physical reminders that we’re in this as one. The power of unity won’t solve everything, but we’ll get nowhere without it,” he said.
The All In Together bracelet is a direct-to-consumer product that comes out of Creative Media Agency Empower’s Brand Lab. All In Together is one of several direct-to-consumer products the Brand Lab team is developing.
“As a data-driven, Creative Media Agency, Empower is an inventor as much as its clients,” says Empower CEO Jim Price. “By harnessing research and cultural insights derived from servicing so many clients during our 35-years of experience that stretch across diverse industries, we’ve uncovered a unique opportunity to innovate on the fly in-house. We strategically focus on DTC to better understand this emerging landscape and advise our clients who are competing with these types of brands more and more every day,” Price says.
Empower’s media partners are also supporting the launch of All In Together by providing complimentary airtime and ad space to help garner awareness for the bracelets that benefit COVID-19 relief.
About All In Together
All In Together bracelets unite us in unprecedented circumstances. With each sale and donation, they’ll also help build us back up. All proceeds benefit organizations dedicated to providing COVID-19 relief. Give what you can. Anything makes a difference. We can do this. All In Together. Visit https://allinbracelet.com/ for more information.
About Empower Brand Lab
All In Together bracelets are made possible by the Brand Lab Team at Empower. Visit www.empowermm.com to learn more about the agency.
About Empower Media
America’s largest woman-owned media agency
Our advantage is simple: Clients first – not shareholders.
From the day we opened our doors in 1985, Empower has always challenged the media status quo.
Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.
Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.
Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.
Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.
Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.
Find us on Twitter, LinkedIn, Facebook, Instagram, and online.
