CINCINNATI (February 25, 2020) – Singing the Queen City’s praises, Empower’s clever rap video “The City That Sleeps” won the American Advertising Award judges over in the Advertising Industry Self-Promotion category for Film, Sound & Video. Earning the prestigious title of Judge’s Choice, the ADDYS recognize and reward the creative spirit of excellence in the art of advertising.
“Empower – predominately a media agency – winning Judge’s Choice in the Film category makes a bold statement to the industry about Empower’s Creative Media model,” says Rob FitzGerald, president and chief operating officer at Empower and AAF Cincinnati Board Member. “Our content studio matched with media, data and analytics expertise all operating at the speed of today’s consumer is a force to be reckoned with,” he says.
The American Advertising Awards attracts over 40,000 entries every year in local AAF Ad Club competitions and is considered to be the advertising industry’s largest and more representative competitions. Empower was recognized in five areas at the award ceremony:
Gold ADDY
The City That Sleeps
Advertiser: Empower
Advertising Industry Self-Promotion
(Film, Sound & Video)
Silver ADDY
The City That Sleeps
Advertiser: Empower
Copywriting
Silver ADDY
Cirque Volta in the Spotlight
Cirque du Soleil Chicago
Ambient Media – Installations – Single Installations
Silver ADDY
See Yourself in Lights at Blink
Advertiser: Empower
Advertising Industry Self-Promotion
(Ambient Media)
Silver ADDY
Bush’s Hot Dooooooog
Advertiser: Bush Beans
Social Media (Single Execution)
This year’s judges included Mariana Costa, Executive Creative Director at Blue Sky Agency, Blaine Loyd, Creative Director at TraceyLocke and Chicago-based Creative Independent, Chris Roe.
About the ADDYS
The mission of the American Advertising Awards competition aka the ADDYS is to recognize and reward the creative spirit of excellence in the art of advertising. Conducted annually by the AAF, the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards—recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
