Welcome to a recurring series where we explore different areas of community management on social media. Community management is all about the relationships your brand has with its consumers in the social space and how you convert consumers to loyalists. Building that initial relationship can be tough, but it’s important to be responsive, attentive and transparent with consumers to build and maintain their trust. It’s part science, part art – and it’s always changing. Follow along as we delve into different questions we receive and how we approach community management.