There is a reason that Amazon is the #1 online retailer in the world. From baby food to organic shoes, they have it all. But does their abundance of products mean that shoppers are more loyal to them than say, a cheaper brand? Not necessarily.

“Amazon’s Private Label Practices Spark Anti-Trust Concerns” dives into how Amazon holds back its competitors (and oftentimes, its merchants) with its own private label brands that offer quality items even at a cheaper price point.

Download the full article to learn how Amazon revamped the traditional four Ps of marketing to their vantage point.