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Amazon Prime Day 2020 Field Guide
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After newsworthy postponements, Amazon’s annual shopping holiday, Prime Day, looks to be finally happening sometime in early October.
Nestled so close to holiday shopping and amidst a global pandemic, how exactly are consumers, brands and retailers approaching this one-of-a-kind Prime Day? Our Retail Center of Excellence provides analysis into what to expect for this year’s iteration of the shopping extravaganza and maps out a strategy to winning (or beating) Prime Day 2020.
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