The ‘80s, ‘90s, and early ‘00s were a time of big brands. Guess, Swatch, Atari, IBM, and Abercrombie & Fitch certainly come to mind. Even today, big brands still have a stronghold on the marketplace, but smaller brands, unfamiliar brands, and quick-growth popularity brands are much more prevalent than they were back then. With the rapid growth and evolution of Amazon over the past 10 years, the world of brands as we know it has been changed forever – especially for retail brands.