June, 2022 - Empower

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Social

How to Make Your Social Media Feed More Appetizing to Consumers

The Top Three QSR Insights Marketing Managers Must Know

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Media

The Future of Search Part 5: The True Future of Search and How it Ties to Retail

This is the last (congratulations, you survived) section of a five-part series detailing the near-term evolution and potential long-term future state of search. The first sections dealt with Google reacting to and advancing beyond the cookie-less dilemma while also zeroing in on potential new retail-focused profit centers. This final section details the future state of search, and all the various ways its connected to retail.

Google Media Retail Search

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Media

The Future of Search Part 4: The Retail-Focused Evolution of Google’s SERP

This is part four of a five-part series detailing the near-term evolution and potential long-term future state of search. The first few sections dealt with Google reacting to and advancing beyond the cookie-less dilemma while also zeroing in on potential new profit centers. This fourth section details the in-progress reshaping of Google’s SERP in an attempt to make it more retail-focused.

Google Media Search SERP

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Media

Walmart Connect Introduces Display Self-Service (DSS) Platform

Display for retail media has traditionally involved managed service buys, or media bought by the vendors via an agreement made between the vendor and the client specific to audiences, placements, cost-per-impression, etc. To buy display placements on a retailer site, an advertiser was required to go through this route.

DSS Media Search Walmart Connect

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Media

The Future of Search Part 3: How Google Can Follow in Amazon’s Footsteps

This is part three of a five-part series detailing the near-term evolution and potential long-term future state of search. The first two sections detailed Google’s path towards compliance and need to drive revenue in a post-cookie world. This third section focuses on a potential about-face as it relates to their profit centers.

Amazon Google Media Search

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Media

The Future of Search Part 2: Google’s Path Through the Post-Cookie World

This is part two of a five-part series detailing the near-term evolution and potential long-term future state of search. The first section detailed how Google will attempt to comply with the loss of third-party cookies. This second section focuses on Google’s potential efforts to mitigate damage related to compliance, and how lingering effects could reshape how they view and deploy their capabilities.

Cookies Google Media Search

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