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Month: February 2021

Social
Navigating Search and Social in a Cookie-less Future
As the age of the cookie marches towards its end, we’ve been analyzing, prognosticating and planning for the future of digital advertising. Here, we take a look specifically in the search and social space to dissect how the tactics and technology will be changing in the near future.
CookiesSearch Marketing
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9/21/22
Social
It’s Time to BeReal
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8/18/22
Media
The Effects of a Cookieless Future and the Evolution of Data
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7/11/22
Media
Walmart Connect and Roundel Announce New Search Layouts
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Media
Navigating Ratings Erosion in Linear TV
Ratings erosion in Linear TV is becoming an increasingly problematic factor for networks and their Upfront commitments to advertisers. But those who see the bigger picture in video consumption can take advantage and come out on top.
Linear TVOTTRatings
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10/5/22
Media
Navigating Today’s Video Landscape
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3/5/21
Media
Paramount+ Marks the Maturation—And Saturation—of Streaming
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Media
Preparing for a Cookieless Future
There has been, and will continue to be, a lot of conversation and press around cookies, mobile IDs, privacy, and privacy regulation surrounding digital advertising.
AppleCookiesDataDigital Media
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9/14/22
Media
Navigating the Virtual Endcaps: A Tactical Guide to RMNs
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9/12/22
Media
Apple… But What About Consumer Privacy?
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8/18/22
Media
The Effects of a Cookieless Future and the Evolution of Data
Read More
Social
Apple’s iOS 14 Update May Radically Change Your Facebook Campaign
There’s always some hubbub when Apple updates their iOS.
iOS
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9/21/22
Social
It’s Time to BeReal
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4/25/22
Social
The Metaverse: What We’ve Learned So Far
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3/17/22
Social
Meta’s Day of Reckoning
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Influencer
Featured in PR Daily: Five Influencer Marketing Predictions for 2021
InfluencerInstagramPredictions
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4/6/23
Media
2023/2024 Upfront Predictions
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2/15/22
Influencer
Staying Ahead of the Influencer Game
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9/21/21
Media
Get The Most Out of Your YouTube Influencer Program
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