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Month: October 2020

Media
The X-Factor: A Closer Look at Consumers in Q4 2020
How are you feeling as we head into the holidays? It’s been quite a year. For many consumers, life is a bit tricky right now. At Empower, we wanted to take a closer look.
COVID-19DownloadHolidaysMedia
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4/6/23
Media
2023/2024 Upfront Predictions
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12/19/22
Analytics
Down with MTA, Long Live MEA
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12/9/22
Media
Kroger’s Albertsons Acquisition
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Analytics
Updated Data Science Monitors COVID Hot Spots, Potential Lockdowns
“How severe is the growth of COVID cases in certain parts of the country?” It’s one of many monumental questions we’re currently asking ourselves.
AnalyticsCOVID-19DataModeling
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12/19/22
Analytics
Down with MTA, Long Live MEA
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9/14/22
Media
Navigating the Virtual Endcaps: A Tactical Guide to RMNs
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9/12/22
Media
Apple… But What About Consumer Privacy?
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Creative
How Brands Can Avoid Toxic Self-Love
Brand CommunicationCreativeCreative Media
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10/29/21
Creative
Image Classification through Convolutional Neural Networks
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5/17/20
Marketing
Relationship Marketing and the Pivot Away From Conversion Marketing
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5/17/20
Media
The Age of Accountability
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Media
Making Sense of Sponsored Search on Amazon and Walmart: Part 4 – ROAS and Profitability
Part four of an installment series examining the different ways of approaching attribution, ad ranking, profitability, and other mechanisms across the sponsored search offerings of Walmart and Amazon.
AmazonMediaWalmart
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4/6/23
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2023/2024 Upfront Predictions
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12/19/22
Analytics
Down with MTA, Long Live MEA
Read More
12/9/22
Media
Kroger’s Albertsons Acquisition
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Media
Making Sense of Sponsored Search on Amazon and Walmart: Part 3 – Offline Revenue
Part three of an installment series examining the different ways of approaching attribution, ad ranking, profitability, and other mechanisms across the sponsored search offerings of Walmart and Amazon.
AmazonMediaWalmart
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4/6/23
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2023/2024 Upfront Predictions
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12/19/22
Analytics
Down with MTA, Long Live MEA
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12/9/22
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Kroger’s Albertsons Acquisition
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Media
Making Sense of Sponsored Search on Amazon and Walmart: Part 2 – Attribution
Part two of an installment series examining the different ways of approaching attribution, ad ranking, profitability, and other mechanisms across the sponsored search offerings of Walmart and Amazon.
AmazonMediaWalmart
Back to Latest
Related Content
4/6/23
Media
2023/2024 Upfront Predictions
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12/19/22
Analytics
Down with MTA, Long Live MEA
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12/9/22
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Kroger’s Albertsons Acquisition
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Media
Making Sense of Sponsored Search on Amazon and Walmart: Part 1 – Auction and Ranking Dynamics
Part one of an installment series examining the different ways of approaching attribution, ad ranking, profitability, and other mechanisms across the sponsored search offerings of Walmart and Amazon.
AmazonMediaWalmart
Back to Latest
Related Content
4/6/23
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2023/2024 Upfront Predictions
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12/19/22
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Down with MTA, Long Live MEA
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12/9/22
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Kroger’s Albertsons Acquisition
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Media
Walmart+ Goes Toe-to-Toe with Amazon Prime
After a series of delays, Walmart’s subscription service, Walmart+, officially launched on September 15th.
AmazoneCommerceMediaWalmart
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4/6/23
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2023/2024 Upfront Predictions
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12/19/22
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Down with MTA, Long Live MEA
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12/9/22
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Kroger’s Albertsons Acquisition
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