CINCINNATI (April 12, 2019) – Brooks Running Company selects Empower to lead all integrated media planning and buying efforts, including advanced data and analytics. The Seattle-based subsidiary of Berkshire Hathaway Inc., sells footwear, apparel, sports bras and accessories in more than 50 countries worldwide.

“At Brooks, we’re focused on finding partners who are experts in their field and share our belief in the transformative power of the run which is why we’re so thrilled to work with Empower as our new media agency of record” said Brooks VP of Marketing Austin Simms. “After meeting with the team at Empower, we experienced first-hand their commitment to transparency, client service and data-driven approach to connecting with runners which will be critical as we pursue our goal of becoming the No. 1 brand for all who run.”

“Brooks and Empower share similar values and cultures. Like Brooks, we believe running can be transformative. Health and wellness are central to our company; we even have our very own gym and I’m training for my first marathon,” said Jim Price, CEO at Empower. “Brooks is on their way to becoming the No. 1 brand for runners worldwide and our advanced data management and strategic planning capabilities are exactly what they need to accelerate that goal.”

About Brooks Running

Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in over 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow them on Twitter (@brooksrunning) and Facebook (www.facebook.com/brooksrunning).

CINCINNATI (January 2, 2019) – PetSmart has selected Empower as its new agency of record to lead all traditional media planning and buying duties in the U.S.

With the ever-evolving video landscape, PetSmart was seeking a new agency partner to help make strategic media decisions.  

Empower Senior Vice President, Ashley Walters states “Consumers are viewing premium content on more than their television. While viewership is fragmented, overall video consumption increased 20 percent within the last three years. At Empower, we know how to reach the pet parent audience whenever and wherever they’re watching and look forward to implementing an advanced video strategy for PetSmart that matches consumers with the unique offerings and experiences available at PetSmart stores.”   

The PetSmart business will be led out of Empower’s Cincinnati headquarters.  

CINCINNATI (June 25, 2018) – TriHealth, Cincinnati’s premier healthcare system, has named The Creative Media Agency, Empower, its agency of record (AOR). Comprised of five hospitals – including two of the top 100 in the nation, Bethesda North and Good Samaritan – TriHealth’s mission is to improve the health status of the people they serve by providing a full range of services, including prevention, wellness and education.

“People want more transparency, which includes knowing outcomes, costs and patient satisfaction ratings. Empower, with a proven track record of building trust at scale and experience helping businesses thrive in so many other industries, understands this shift. These qualities combined with their Creative Media approach provides us with vital insights and methodologies to meet these consumer demands.”

The not-for-profit health system serves the Greater Cincinnati region with over 140 sites of care employing over 800 physicians, medical specialists and residents, making it the largest network of primary care generating almost $1.9 billion in revenue. With all TriHealth has to offer within a single network, patients can experience a faster time to treatment, better outcomes and lower costs through the elimination of duplication.

“TriHealth already has a good pulse on what people expect from their healthcare providers,” said Jim Price, CEO at Empower. “They have a meaningful story to tell and we are equally as passionate about their vision. Healthcare is personal. And like all personal relationships, they require trust. We will challenge TriHealth in the right ways to better connect with current and future patients in a way that is creative, emotional and backed by data and science.”

About TriHealth

TriHealth is an integrated healthcare system of hospitals, physicians and the community working together to help people live better. They provide clinical, educational, preventive and social programs through Bethesda North, Bethesda Butler, TriHealth Evendale, Good Samaritan and McCullough-Hyde hospitals and more than 130 other locations throughout Greater Cincinnati. This includes an ambulatory network, physician practices, research division, employer-based health services, hospice care, and fitness and health facilities. Learn more at trihealth.com, Facebook.com/TriHealth, @TriHealth on Twitter, and at YouTube.com/TriHealth.