July, 2020 - Empower

Media

Perfect is the Enemy of Good in Attribution

Brands want exact answers for a number of marketing questions: How much should they spend on marketing? When should they spend? What should the split be between brand and promotional messaging? What channels deliver the best ROI? Which placements and keywords are the most effective and efficient?

Intelligence Marketing

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Media

3 Tips for Brand Safety in Programmatic Buying

Programmatic buyers are worried about brand safety. And while it’s important to note this level of concern in the industry, the research just confirms what we already know.

Media Buying Programmatic

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Media

Taking Programmatic Buying In-House? Answer These Questions First

Fifteen of the top 200 US advertisers have taken programmatic buying in-house, per Brian Wieser of Pivotal Research Group.

Media Innovation Programmatic

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Media

4 Ways Programmatic Buying Boosts Media Plans

Programmatic buying’s value extends beyond the obvious cost and time efficiencies. Its true beauty is that it allows marketers to customize individual campaigns according to each brand’s specific objectives.

Programmatic

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Media

3 Programmatic Buying Myths

While some big brands are familiar enough with programmatic to take it in-house and create private trading desks, mid-sized brands are still in the process of applying programmatic buying to their media plans.

ANA Programmatic

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Marketing

The 6 Elements of Snackable Content

When asked to define snackable content, many marketers will use the infamous quote: “I know it when I see it.”

Content Marketing

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Marketing

3 Reasons Agencies Should Work with Startups

Startup activity in the United States has grown well beyond the coasts, as cities nationwide see the impact start-ups have on local economies.

Empower Startups

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Media

5 Powerful Ad Retargeting Techniques

When it comes to customer acquisition, the next best tactic after search engine marketing is retargeting. But the concept of retargeting is much larger and more complicated than what many brands expect.

Digital Media Media Innovation

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Marketing

Storytelling: The Single Currency for Media & Marketing

Content has become the official currency of the media and marketing worlds, displacing the traditional “interruption” model of paid advertising and even the “annoyance” model of most online promotion. This convergence to a single currency is disrupting many of the beliefs that have underpinned each industry for decades.

Content Marketing

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News

Empower Builds Out Content Studio with the Addition of Terry Dillon and Wally German

Media Contact

Kim McEntee

Award-Winning Writer for America’s Top Comedy Show and Classically Trained Visual Storyteller Bolster Creative Department.

About Empower Media

America’s largest woman-owned media agency

Our advantage is simple: Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has always challenged the media status quo.

Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.

Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.

Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.

Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.

Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.

Find us on Twitter, LinkedIn, Facebook, Instagram, and online.