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Month: July 2020

Media
2020 NewFronts Put a Brighter Spotlight on Streaming
As the media landscape is upended by COVID-19, the 2020 IAB Newfronts took charge in making sense of what’s happening and what’s ahead.
DigitalNewfrontsStreamingVideo
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10/5/22
Media
Navigating Today’s Video Landscape
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12/15/21
Marketing
Shop Local, Shop Live
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8/12/21
Media
Empower Webinar: CultureTap Holiday Content Planning Guide
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Marketing
The Rise of the Subscription Era
The social media giant Facebook recently made headlines everywhere after announcing major adjustments to its algorithm. And for a good reason, as Facebook has become a bellwether for the advertising industry.
Content Marketing
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5/18/20
Media
Apple’s Purchase of Texture is About The Value of Direct Relationships
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7/21/20
Marketing
The 6 Elements of Snackable Content
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7/21/20
Marketing
Storytelling: The Single Currency for Media & Marketing
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Influencer
Highlights From Social Media Marketing World 2018
Social Media Marketing World 2018 finished up in San Diego last week. Those three days were a whirlwind featuring hundreds of sessions.
EventInfluencer
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12/19/22
Social
The Advertising Miracle of Advent Calendars
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11/17/22
Social
Meta’s New Standards for Performance Marketers
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9/21/22
Social
It’s Time to BeReal
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Media
Programmatic Trends to Watch in 2018
While the term “programmatic” has been in our industry for years, it continues to surprise, innovate, grow and change the digital media landscape. eMarketer predicts in 2018, 81.5 percent of digital display ad spending will transact programmatically.
Programmatic
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9/14/22
Media
Navigating the Virtual Endcaps: A Tactical Guide to RMNs
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9/12/22
Media
Apple… But What About Consumer Privacy?
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5/15/20
Media
Covid-19: The Trend That’s Shaping Search
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Influencer
SBLII: Which Brands Scored Big And Who Went Home Empty Handed
While Philadelphia fans continue to celebrate an impressive win by the Eagles, marketers and advertisers are analyzing and ranking the commercials.
EmpowerMarketingSuper Bowl
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2/16/22
Media
Three Tips for a Successful Live Shopping Event
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6/16/20
News
Empower Creative Makes One Show Shortlist
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Written by Meghann Craig
6/11/20
News
New Brand “All In Together” Launches Bracelet Benefiting COVID-19 Relief
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Written by Meghann Craig
Influencer
Flourishing After Facebook Zero: 5 Things You Need To Know To Succeed Post-Algorithm Change
With the dust settled since Facebook’s algorithm change, let’s take a second look at what this means. For a while, it has been increasingly difficult for brands to be seen on Facebook. And unfortunately, it’s about to get even harder.
Influencer
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Related Content
4/25/22
Social
The Metaverse: What We’ve Learned So Far
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3/17/22
Social
Meta’s Day of Reckoning
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2/15/22
Influencer
Staying Ahead of the Influencer Game
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Social
6 Steps to Franchisee Social Media Success
I recently gave a speech to a group of franchisees who have a very common problem; little to no marketing budget. Their simple question: How can we use social media to drive more engagement?
Digital
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9/21/22
Social
It’s Time to BeReal
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9/21/21
Media
Get The Most Out of Your YouTube Influencer Program
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5/25/21
Social
Retailers and Juneteenth: Make It Meaningful
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Influencer
Experiential Marketing
With consumers putting down the phone and craving real-life experiences, marketers are taking note.
ExperientialMarketing
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Related Content
2/16/22
Media
Three Tips for a Successful Live Shopping Event
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5/16/20
Influencer
WOMM This Way
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7/21/20
Influencer
SBLII: Which Brands Scored Big And Who Went Home Empty Handed
Read More
Media
Chrome will Start Blocking Ads February 15
The rumors are true. Google will start blocking ads on February 15… and that’s a good thing. It’s a positive step towards cleaning up the industry.
GoogleProgrammatic
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Related Content
9/14/22
Media
Navigating the Virtual Endcaps: A Tactical Guide to RMNs
Read More
9/12/22
Media
Apple… But What About Consumer Privacy?
Read More
7/21/22
Media
Performance Max: The Automation Advantage to Google Ads
Read More
Marketing
Google Store Visits Feature Can Help Bridge Gap Between Online and In-Store Metrics for Small Businesses
Although the power of the online purchase has revolutionized how consumers buy things, getting people into the store still has value, especially for smaller businesses.
DigitalGoogleSearchSearch Marketing
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7/21/22
Media
Performance Max: The Automation Advantage to Google Ads
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7/11/22
Media
Walmart Connect and Roundel Announce New Search Layouts
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6/27/22
Media
The Future of Search Part 5: The True Future of Search and How it Ties to Retail
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