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Month: May 2020

News
Empower Wins Cincinnati Addy Judge’s Choice Award
The Creative Media Agency Also Takes Home Gold and Silver Accolades
Awards
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11/16/22
Media
An Insider’s View from the OMMA Jury “Box”
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3/4/22
News
Empower Wins Best of Show Again at 2022 Cincinnati ADDY Awards
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Written by Meghann Craig
1/7/22
News
Empower Named 2021 Creative Agency of the Year by MediaPost
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Written by Meghann Craig
Media
Google Set To Remove Third-Party Cookies
Google recently announced it would be removing third-party cookies and tracking.
DigitalGoogle
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7/21/22
Media
Performance Max: The Automation Advantage to Google Ads
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6/27/22
Media
The Future of Search Part 5: The True Future of Search and How it Ties to Retail
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6/22/22
Media
The Future of Search Part 4: The Retail-Focused Evolution of Google’s SERP
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Media
Blind Trust: How True are Amazon Reviews?
The internet gets credit for a lot of things – good and bad. One of which, is the idea it’s given everyone a voice. The internet can’t take credit for that. What it can take credit for, however, is the potential for amplification.
AmazonProgrammatic
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9/14/22
Media
Navigating the Virtual Endcaps: A Tactical Guide to RMNs
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9/12/22
Media
Apple… But What About Consumer Privacy?
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6/10/22
Media
The Future of Search Part 3: How Google Can Follow in Amazon’s Footsteps
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Influencer
Emerging Opportunities On Facebook And Instagram
In order to maintain its dominance on the social media landscape, Facebook must constantly keep an eye on consumer trends and adapt accordingly.
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6/11/20
Influencer
Facebook Takes Massive Leap Towards Frictionless Commerce
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5/15/20
Influencer
Social Distancing And The Shift To Social Media
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5/16/20
Influencer
3 Key Takeaways from the ANA Marketing Law Conference
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Analytics
What We Learned from Netbase Live
In late 2019, hundreds of social listening experts came together in New York for NetBase Live.
Influencer
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12/19/22
Social
The Advertising Miracle of Advent Calendars
Read More
11/17/22
Social
Meta’s New Standards for Performance Marketers
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9/21/22
Social
It’s Time to BeReal
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Marketing
2019 Holiday Predictions
With six fewer shopping days between Thanksgiving and Christmas, consumers need to prepare accordingly, and retailers must be proactive in understanding how this holiday season may impact their bottom-line.
HolidaysRetail
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12/9/22
Media
Kroger’s Albertsons Acquisition
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11/29/22
News
Empower Launches “Giving Back is Not a Trend” Campaign
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Written by Meghann Craig
9/21/22
Media
10 Hot Takeaways from MediaPost’s Retail Brand Insider Summit
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Influencer
3 Key Takeaways from the ANA Marketing Law Conference
The ANA Marketing Law Conference – while primarily aimed at educating lawyers in the finer points of talking to their marketing teams – made for an insightful overview of what lawmakers are looking at as social media continues to become a more prevalent part of people’s lives.
Back to Latest
Related Content
12/19/22
Social
The Advertising Miracle of Advent Calendars
Read More
11/17/22
Social
Meta’s New Standards for Performance Marketers
Read More
9/21/22
Social
It’s Time to BeReal
Read More
Media
The Reality of Voice Search
Every year since 2017 has been dubbed The Year of Voice Search. Multiple statistics have led the industry to believe this. The best example being the mention popularly attributed to comScore that “50% of all searches will be conducted via voice by 2020”.
ProgrammaticSearchVoice Search
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Related Content
9/14/22
Media
Navigating the Virtual Endcaps: A Tactical Guide to RMNs
Read More
9/12/22
Media
Apple… But What About Consumer Privacy?
Read More
6/27/22
Media
The Future of Search Part 5: The True Future of Search and How it Ties to Retail
Read More
Marketing
Focus on Experience Leads Toys “R” Us Revival
Toys “R” Us is bringing back its physical locations. This after announcing back in 2018 they would close all 800 of their physical locations. Some might see this as a poor financial decision.
ProgrammaticRetail
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Related Content
12/9/22
Media
Kroger’s Albertsons Acquisition
Read More
9/21/22
Media
10 Hot Takeaways from MediaPost’s Retail Brand Insider Summit
Read More
9/14/22
Media
Navigating the Virtual Endcaps: A Tactical Guide to RMNs
Read More
Media
Quibi: The Bite-Sized Streaming Experiment
Quibi – launching April 2020 – is Jeffrey Katzenberg’s gift to Gen Z. He co-founded DreamWorks for their parents. He served as CEO of Disney, which was created for their grandparents. With Quibi, his focus shifts to the burgeoning generation of twenty-somethings by providing on-the-go, streaming content for those who can’t sit still long enough to stream content.
MobileProgrammaticStreaming
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Related Content
9/14/22
Media
Navigating the Virtual Endcaps: A Tactical Guide to RMNs
Read More
9/12/22
Media
Apple… But What About Consumer Privacy?
Read More
3/5/21
Media
Paramount+ Marks the Maturation—And Saturation—of Streaming
Read More
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