May, 2020 - Empower

Media

Covid-19: The Trend That’s Shaping Search

The recent pandemic has shaken up the entire media landscape. Some channels are seeing spikes due to media consumption habits changing, while others are noting drops due to expected fluctuations in consumer spending.

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Media

Amazon Halting Delivery Of Non-Essential Items to its Warehouses Until April 5th

COVID-19 has affected almost every facet of daily life. Many day-to-day activities have slowed down or come to a halt, but not all activities have seen a hasty fall-off.

Programmatic

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Media

Coronavirus Hits The States. Here’s What Advertisers Can Do.

Media Marketplace Before The Coronavirus. Prior to the Coronavirus outbreak, agencies were predicting a healthy ad market in 2020, particularly with the U.S. presidential election and Summer Olympics.

Coronavirus COVID-19

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3CDC, P&G And Empower Teaming Up On Gift Card Drive

Media Contact

Kim McEntee

Organizations Look to Support Downtown Businesses through Gift Card Matching Program

About Empower Media

America’s largest woman-owned media agency

Our advantage is simple: Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has always challenged the media status quo.

Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.

Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.

Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.

Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.

Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.

Find us on Twitter, LinkedIn, Facebook, Instagram, and online.

Coronavirus COVID-19 Empower Press Release

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Media

Google’s Serp Layout Tests Cause Commotion

Google recently announced it would be testing a few search engine results page (SERP) layout adjustments within its desktop format.

Google Programmatic Search

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Media

Walmart Media Group (WMG) Offers up Self-Service Route for Sponsored Ads

Earlier this year, Walmart Media Group (WMG) released a self-service portal for buying sponsored product ad placements on walmart.com. WMG is also making that same inventory accessible (via API) within select third-party commerce platforms – Kenshoo being one of those platforms.

Programmatic

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3CDC, Several Partners Launch Second Round Of Cincy Card Connection

Media Contact

Kim McEntee

Round 2 Places Focus on Retail, Service, and Minority- and Woman-Owned Businesses.

About Empower Media

America’s largest woman-owned media agency

Our advantage is simple: Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has always challenged the media status quo.

Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.

Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.

Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.

Find us on Twitter, LinkedIn, Facebook, Instagram, and online.

Press Release

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Media

Algorithmic Bidding: Looking Back At The Holidays

To no one’s surprise, the holidays flew by this year. As advertisers, most of us were happy to see them go. The holiday season can make or break a company’s year, this is particularly true for those selling products online.

Holidays Search

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News

Cincy Card Connection Raises Over $250,000 For Downtown Businesses

Media Contact

Kim McEntee

Gift Card Matching Program More Than Triples Original Goal.

About Empower Media

America’s largest woman-owned media agency

Our advantage is simple: Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has always challenged the media status quo.

Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.

Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.

Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.

Find us on Twitter, LinkedIn, Facebook, Instagram, and online.

Empower Press Release

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Influencer

From Clear History To Off-Facebook Activity: What It Means, And How It Impacts Advertisers

In response to consumer data privacy concerns, Facebook announced a feature in 2018 called “Clear History,” where users could dive into how the platform shares data with third-party apps and websites.

Facebook

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