Consumer-powered insights: Understanding is the bottom line

At Empower, deepening the relationship between your brand and your consumer starts with relentless curiosity. Who is she? What matters to her? What motivates her?

We have the tools to find out: sophisticated, proprietary tools like Empower Target Insights^SM, which has helped more than 50 companies understand their consumers’ beliefs, motivations, and buying habits. Then there’s Empower Impact Moments^®, which pinpoints the most favorable moment in the purchase-decision process.

But all of that science wouldn’t mean anything without those curious Empower people, going after every detail about your consumer, so they can recommend the best ways to invest your advertising dollars. That’s how Empower moves the consumer to another level . . . yours.

Strategists with passion: An intense focus on your business.
That’s how Empower clients describe our strategists. Empower strategists are indeed a passionate bunch--passionate about the media profession, passionate about your business. They’re seasoned pros with lots of autonomy and a no-silos work environment where creative sparks are always flying.

Another thing our clients notice: Empower strategists stick around. Our staff turnover is less than 10%, in an industry with notoriously high churn. Experience and continuity pay off, like when you get not only what you asked for, but ideas and options you didn’t even know were available. And Empower strategists don’t disappear after the ink dries on the contract. They’re on your business every day, funneling all that passion, all that experience, into media strategies that give you an edge in the most complex media market ever.

Media that connects: Today consumers decide.
what media your consumers use. They’re deciding, and it’s a whole new day. Your consumers have their favorite media sources and channels, and most of them are pretty passionate about their preferences. Uncovering these “passionate media connections” takes a lot of tools, science and art.

But that’s just the beginning of our job, because all that tells you is where to show up. Today, showing up isn’t enough. We also have the tools to help you know what to say and do when you get there, in ways that will cause these savvy consumers to feel connected to your brand.

Cross-channel integration: Doing what others only talk about.

Sure, everyone talks integration, but our competitors publicly admit how hard it is to get all their media silos working together. No wonder; most of the time, they’re all in different locations, different companies even.

Empower has had a different model for a long time. We have specialists by media type, from TV and radio, to mobile or social media. They all work together under one roof, and when people work together, so do their ideas. So you get more mileage, more impact, and better return on your investment. That’s how the whole gets greater than the sum of the parts--how we make integration happen and your advertising dollars pay.